Blog overview

2026-07-28

What an adtech bidding pipeline migration to bare metal looks like

Learn how adtech bidding pipelines migrate to Servers.com by Nexcess, from planning and traffic validation to cutover and the first month in production.

2026-07-28

Adtech

What it takes to move an adtech bidding platform off a hyperscaler provider

Learn how to answer the six questions boards ask before approving an adtech migration, from ROI and risk to compliance, operations, and total cost.

2026-07-28

Adtech

Who’s responsible for what in an adtech bidding stack on Servers.com by Nexcess

Learn what Servers.com by Nexcess owns and what your team owns across hardware, networking, compliance, security, and incident response.

2026-07-28

Adtech

Why adtech platforms stop worrying about support on Servers.com by Nexcess

Discover five common assumptions about Servers.com by Nexcess support and how dedicated account teams, proactive monitoring, and RTB expertise work in practice.

2026-07-27

Adtech

How to tell if an adtech infrastructure vendor understands RTB

Use these eight questions to evaluate adtech infrastructure vendors on latency, scaling, support, costs, migration, and RTB expertise.

2026-07-27

Adtech

Why adtech teams are re-evaluating bare metal for RTB infrastructure

Explore five common assumptions about bare metal and why modern specialty cloud infrastructure is changing how adtech teams evaluate RTB platforms.

2026-07-27

Adtech

The adtech infrastructure comparison hyperscalers won’t run for you

Compare hyperscaler compute and Servers.com by Nexcess for adTech workloads across latency, cost per bid, operational ownership, and portability.

2026-07-27

Adtech

The adtech latency clause hiding in a partner contract

Compare hyperscaler and bare metal infrastructure for adtech workloads where p99 latency, predictable performance, and partner SLAs matter.

2026-07-26

Adtech

The adtech cost-per-bid math that catches boards off guard

Learn how latency, auto-scaling, and data transfer costs affect adtech cost per bid, and why infrastructure costs can grow faster than revenue.

2026-07-26

Adtech

Why adtech’s best campaign week can also be its worst SLA week

A high-performing campaign doesn't always mean healthy infrastructure. See why fill rates and partner SLAs can suffer during traffic spikes.

2026-07-26

Adtech

The adtech latency problem auto-scaling can’t solve

Explore five common assumptions about auto-scaling and why p99 latency, provisioning delays, and shared infrastructure still impact RTB performance.

2026-07-26

Adtech

The adtech latency number that hides until it costs you win rate

Win rates can fall even when average latency looks healthy. Learn why p99 latency affects RTB auctions and what infrastructure has to do with it.

Nature doesn't read your SLA: the cloud risks nobody puts on the roadmap

2026-07-15

General

Nature doesn't read your SLA: the cloud risks nobody puts on the roadmap

Most cloud provider evaluations ride on three big factors. Price, the spec sheet, and the uptime figure in the contract. All three matter, and all three are easy to compare in a table. The trouble is that none of them tell you much about the day something fails that nobody scheduled.

2026-07-13

SaaS

From $150k cloud bill to one line item: what migration to Servers.com by Nexcess looks like for SaaS teams

Considering a move from cloud to managed bare metal? See what SaaS teams can expect before migration, during cutover, and in the first 30 days after go-live.

2026-07-13

SaaS

What separates a smooth migration from a 2am committee decision for SaaS teams

Preparing for a migration? Learn what SaaS teams should confirm around dependencies, DNS, rollback planning, monitoring, and support before setting a cutover date.