Blog overview

2026-09-11

Retail media’s infrastructure gap

Retail media is growing fast, but the infrastructure behind it isn't. See what adtech-grade performance requires and where new networks break first.

2026-09-05

Streaming

Where streaming platforms are finding cloud savings without losing performance

As costs climb, streaming orgs are auditing where their cloud spend goes. See where bare metal, reserved capacity, & burst pricing each earn their place.

2026-09-03

Streaming

How to reduce cloud costs for streaming platforms (without losing scalability)

Most streaming platforms plan for scaling up. But here's why your baseline load doesn't belong on a hyperscaler (and where it should live instead)

2026-09-03

Streaming

Cloud repatriation comes to streaming: why media companies are pulling workloads back off hyperscale cloud

Streaming and media companies are rethinking hyperscaler costs. See what cloud repatriation means, and where moving workloads back makes sense.

2026-07-28

Adtech

Who’s responsible for what in an adtech bidding stack on Servers.com by Nexcess

Learn what Servers.com by Nexcess owns and what your team owns across hardware, networking, compliance, security, and incident response.

2026-07-28

Adtech

Why adtech platforms stop worrying about support on Servers.com by Nexcess

Discover five common assumptions about Servers.com by Nexcess support and how dedicated account teams, proactive monitoring, and RTB expertise work in practice.

2026-07-28

Adtech

What an adtech bidding pipeline migration to bare metal looks like

Learn how adtech bidding pipelines migrate to Servers.com by Nexcess, from planning and traffic validation to cutover and the first month in production.

2026-07-28

Adtech

What it takes to move an adtech bidding platform off a hyperscaler provider

Learn how to answer the six questions boards ask before approving an adtech migration, from ROI and risk to compliance, operations, and total cost.

2026-07-27

Adtech

Why adtech teams are re-evaluating bare metal for RTB infrastructure

Explore five common assumptions about bare metal and why modern specialty cloud infrastructure is changing how adtech teams evaluate RTB platforms.

2026-07-27

Adtech

The adtech latency clause hiding in a partner contract

Compare hyperscaler and bare metal infrastructure for adtech workloads where p99 latency, predictable performance, and partner SLAs matter.

2026-07-27

Adtech

The adtech infrastructure comparison hyperscalers won’t run for you

Compare hyperscaler compute and Servers.com by Nexcess for adTech workloads across latency, cost per bid, operational ownership, and portability.

2026-07-27

Adtech

How to tell if an adtech infrastructure vendor understands RTB

Use these eight questions to evaluate adtech infrastructure vendors on latency, scaling, support, costs, migration, and RTB expertise.

2026-07-26

Adtech

The adtech latency number that hides until it costs you win rate

Win rates can fall even when average latency looks healthy. Learn why p99 latency affects RTB auctions and what infrastructure has to do with it.

2026-07-26

Adtech

The adtech cost-per-bid math that catches boards off guard

Learn how latency, auto-scaling, and data transfer costs affect adtech cost per bid, and why infrastructure costs can grow faster than revenue.

2026-07-26

Adtech

Why adtech’s best campaign week can also be its worst SLA week

A high-performing campaign doesn't always mean healthy infrastructure. See why fill rates and partner SLAs can suffer during traffic spikes.